Title:
Sirloin Stockade successful essay.
English VI
Computing Systems Engineering.
Rodríguez Castro Jesús Alejandro.
07020146
Velázquez Tejeda Hilario Rigoberto.
07020063
Rodríguez Nolasco Javier Omar
070200xx
Puerto Vallarta, Jalisco
Friday October 1st, 2010.
Sirloin Stockade is a fabulous meats and buffet concept that has fascinated people and has created opportunities for franchising since 1966. In 1984 a group of North American franchisees together financial resources, bought the trademark registration and licensing system, to form a new company Sirloin Stockade International, Inc. Since then it became a multiconceptual company composed by Sirloin Stockade, Coyote Canyon and Montana Mike’s Steakhouse. Later, in 2001, Sirloin Stockade International, Inc. changed its corporate name to Stockade Companies, Inc. to cover diverse portfolio of restaurants. Meeting ideals, goals, objectives, has been described has the successful key for Sirloin Stockade, it demonstrate people that following concepts, and helping each other get them to achieve the highest objectives.
It was not until early 1990 when Sirloin Stockade arrives to Mexico, specifically to the city of Monterrey, Nuevo León, and from there to date it has been growing the franchise in several cities of the Mexican Republic, taking in all of them excellent service, quality and affordable prices.
But more than a great steakhouse and buffet, Sirloin Stockade, is a great opportunity for investors and traders, who have a passion for the restaurant business, because Stockade Companies has established a comprehensive support program. The counseling program provides the necessary resources to operate in the restaurateur market today. The support program includes Assistance with selecting and constructing commercial premises. A full course of operation and training to franchisees, his management team and employees, is included too.
A Franchise Consultant, who will be someone familiar in the restaurant, will help franchisee to resolve operational problems and give tips to continually improve sales and increase profits. It is important to get high-quality food products, specially selected for each recipe. About source’s prices Stocakade Companies negotiates directly with food suppliers to ensure the best.
The support program has been the successful key for this franchising group, so to continue the way to accomplishment, the franchisee receives help from Product Development Department, which prepares and tests new products, recipes, procedures for preparation and presentation of dishes. Also the Marketing Department of Stockade Companies assists the investor in planning and marketing activities, including the opening, subsequent advertising, offers and promotions.
Sirloin Stockade is known for its delicious American beef and offers an excellent buffet which you can eat all you want, including cold and hot appetizers, vegetables, salads, bakery, ice cream and desserts. That’s the result of almost an each other supporting decade.