Raffles Privato in Shanghai Xintiandi fashion shopping mall. From indoor design, product design, brand marketing to sales management of all links with Donghua Raffles College the teacher as the guidance, the students’ overall is responsible for the operation management. Fashion design, fashion marketing, graphic design, interior design and business management, and other professional students are involved, it may be said 100% original loyal to students. Donghua raffles hope to Raffles Privato for soil quality, stimulate students’ design inspiration, to help in fashion design industry of young students try water ahead of the real business brand operation. At the same time, Raffles Privato still load the Raffles excellent students creative business incubator and accelerator important function, help with professional business potential, dreams and innovation strength elite designers, get more from college, cooperative enterprises and social the precious resources and opportunities, have more chance of getting raffles student entrepreneurship center, venture fund to support. (MPLIFE, 2011)
Before launching her eponymous label in 2005 in London, UMA WANG studied at China Textile University and Central Saint Martins. She also designed for Chinese labels for 10 years, where she developed her signature knitting technique sand defined her own style and aesthetic. (Profile) GaoXin resigned from the Meters/bonwe chief designer’s position in 2006, formed their own brand Even Penniless. In Beijing get it louder, Shanghai fashion week debut exhibition, etc; he has been regarded as the most promising new one of the designer. Continuously in the market sales and design concept looking for balance, he has started out to belong to his way, and even Hong Kong fashion resounding said the Shanghai local design, also be especially mentioned Even Penniless. (EVEN PENNILESS, 2010) J
apan’s harajuku bibcock Bape brand by graduated from Japanese culture institute of clothing designer Nigo in November 1993 founded, Bape is beginning at T-shirt , due to the unique design and limited supply, slowly in the Japanese tide of reputation. After stylist Nigo began to design other clothing, development up to now, has women’s, children’s clothes, shoes and so on the multitudinous board, any with this only “Bape” pattern of the product will be to the object of the chase after hold in both hands. (fancy, 2006) This essay is about Raffles Privato, UMA WANG, EVEN PENNILESS, and Bape. We will introduce about them, and analyze the SWOT of them.
Introduction
Raffles Privato in Shanghai Xintiandi fashion shopping mall. From indoor design, product design, brand marketing to sales management of all links with Donghua Raffles College the teacher as the guidance, the students’ overall is responsible for the operation management. Fashion design, fashion marketing, graphic design, interior design and business management, and other professional students are involved, it may be said 100% original loyal to students.
Company information
Raffles Privato
Raffles Privato, from Singapore, by far is the largest professional international education group, Raffles education group exclusive establishment, exclusive to Raffles elite students original design brand. Raffles Privato from Italian, meaning Raffles Private Collection, namely Raffles Private System advanced garment, especially emphasize its innovation, of the connotation of the brand. Raffles education group was founded the brand, aims to support elite students’ original innovation design, helps the student to work directly in the face of the market to accept examination, playing to cause market recognized brand business process, incubation produced more to have original innovation talent, market popularity and tide tactile and sensitivity of Asian youth designers hot topic. Raffles Privato in Shanghai Xintiandi fashion shopping mall. From indoor design, product design, brand marketing to sales management of all links with Donghua Raffles College the teacher as the guidance, the students’ overall is responsible for the operation management.
Fashion design, fashion marketing, graphic design, interior design and business management, and other professional students are involved, it may be said 100% original loyal to students. Donghua raffles hope to Raffles Privato for soil quality, stimulate students’ design inspiration, to help in fashion design industry of young students try water ahead of the real business brand operation. At the same time, Raffles Privato still load the Raffles excellent students creative business incubator and accelerator important function, help with professional business potential, dreams and innovation strength elite designers, get more from college, cooperative enterprises and social the precious resources and opportunities, have more chance of getting raffles student entrepreneurship center, venture fund to support. (MPLIFE, 2011)
UMA WANG
Before launching her eponymous label in 2005 in London, UMA WANG studied at China Textile University and Central Saint Martins. She also designed for Chinese labels for 10 years, where she developed her signature knitting technique sand defined her own style and aesthetic. Since launching the brand, UMA WANG has received critical acclaim for her shows and presentations in Shanghai, London, Paris, and Milan. She has become a leader in the Chinese fashion industry by consistently producing high-quality products and collections that always balance fashion with functionality. UMA WANG is particularly skilled in mixing and matching different fabrics and textures to create simple but strong garments with subtle detailing, and it is this unique ability that has positioned her to become the first internationally successful Chinese designer. (Profile)
EVEN PENNILESS
GaoXin resigned from the Meters/bonwe chief designer’s position in 2006, formed their own brand Even Penniless. In Beijing get it louder, Shanghai fashion week debut exhibition, etc; he has been regarded as the most promising new one of the designer. Continuously in the market sales and design concept looking for balance, he has started out to belong to his way, and even Hong Kong fashion resounding said the Shanghai local design, also be especially mentioned Even Penniless. (EVEN PENNILESS, 2010)
Bape
Japan’s harajuku bibcock Bape brand by graduated from Japanese culture institute of clothing designer Nigo in November 1993 founded, Bape is beginning at T-shirt , due to the unique design and limited supply, slowly in the Japanese tide of reputation. After stylist Nigo began to design other clothing, development up to now, has women’s, children’s clothes, shoes and so on the multitudinous board, any with this only “Bape” pattern of the product will be to the object of the chase after hold in both hands. (fancy, 2006)
Product information
Raffles Privato
As Raffles education group exclusive brand, Raffles Privato in Shanghai of brand stores in addition to main Donghua Raffles original designers work outside, will also absorb Sydney Raffles, Singapore Raffles, Thailand Raffles, Vietnam Raffles, Hong Kong Raffles, the Asia-pacific region 38 Raffles group, the college students’ excellent design work, make a variety of culture, creativity and style in this fusion, will Raffles Privato make become truly international, diversified stylist original brand shop. (MPLIFE, 2011)
UMA WANG
She has been in the women’s knitwear design field exploration, and in the use of cashmere material and design through the experimental try to create their own clothing design vocabulary. Her individual brand UMA WANG, with distinctive style of knitting series as the main line, emphasis on material, details and profile of perfect fusion. (Profile)
EVEN PENNILESS
For designers, it is imaginative creation process, for user, this is in the design on the basis of the process of creating their own style. The black, white, ash, calm color and fluent clipping, combined with a self-confident elegant dress style. (EVEN PENNILESS, 2010)
Bape
Bape begins T-shirts, due to the unique design and limited supply, slowly in the Japanese tide of reputation. After stylist Nigo began to design other clothing, development up to now, has women’s, children’s clothes, shoes and other brands. (fancy, 2006)