In What Ways Are Different Films Successfully Promoted? Use Your Knowledge To Promote A Film Of Your Own Creation And Explain Your Methods Of Promotion And Consider Their Effectiveness. In this essay I will be discussing how films are promoted and the different ways I promoted my own film and if it was effective. There are many different ways you can promote a film. Some of these ways are posters; posters on buses, web sites, sound tracks, free gifts with well know brands, i. e. A Happy meal at Mac Donald’s.
It can also be shown on t. v in an advert. In order for a soap to be successful you first need to I identify the target audience. You can do this by looking at the certificate of the film, for example: 15, 18, PG. You can also find out your target audience by the theme and content of the film, if its and action film, more males would go to watch it then females.
You could also send out questionnaires asking their age, sex and what is their favourite and least favourite film is. The concept of our film is about a girl who falls in love with the most popular guy in school and she has a makeover to try and impress him, and to try and get him to notice her. The genre of the film is a teenage romantic. The film is aimed at teenage girls. You can tell this because more females then males would go se a romantic film, and the actors and actresses star mostly in “teen” movies, the film is also starred in high school. In our film review we explained the basic points of the story, which starred in it, who the director was and what the rating was of the film (12).
We would have put in a newspaper called The Sun. This newspaper is well known all over Britain and has a lot of readers. This would help promote the film because a lot of people would become more interested in the film all over the country. We also made a poster.
The title of the film was big, this made sure everyone knew what the film was called. We made the poster bright and colourful so it would catch the attention of people. Then we put the names of who stars in the film. , this therefore showed that there are big stars in the film. This showed that it cost a lot of money to make and is a quality made film. It had the certificate of the film at the bottom so everyone knew what age group it was aimed at.
We also added in bright colours when the film was coming out for viewing and the website address. We added the website address so people could find out more about the film. The poster can be made in to many different sizes, so it can become a leaflet that can be put anywhere in including magazines and newspapers. It can also be enlarged to but on billboards and on buses. Our campaign was partly successful the poster and the review could have been read all over the country.
Next time I could of improved my campaigned by designing some free goodie bags. These would contain free make-up. This carries on the theme of the film (makeover).
it could also be sponsored by a well know make-up company, for example- maybelline or Rimmed.
Teenage girls like to wear make-up more then older or younger females. This makes it more “attractive ” to the teenage audience we were aiming for.