Good ethical behavior is one of tools of corporation management which can be used to assess the well-being of an organization and its reputation in the society. Evidently, companies derives reputation from good behaviours lead to customer loyalty, consequently resulting in maintained profit. On the contrary, bad behaviors hinder the growth and decline. Therefore, the success of an corporation can be attributed to its good ethical behaviour.
Big corporations serves as an inspiration and driving force that particular industry which can anticipate its future. Most of them lead the improvement, innovation and revolution of their own industry around the world; contributing to enormous work opportunities meanwhile resolving the unemployment problems, paying large amount of tax to assist government management. Good behaviors difuse into different cultures which can be widespread and best everywhere. Nevertheless, some behaviors from big corporations infringe customer’s legal rights. In order to obtain the maximize profit, some of them compelled workers without rest, sick leave and even reduction of wages and pension. For companies concentrate much on profit-maximumation at the expense of workers and customers tend to be egoist. Those selfish behaviors bring out the impediment to its future, potentially, impoverish.
In China, there was a severe influence incident astonished whole world about Sanlu Milk. Producers used part of melamine instead of powder in order to reach the standardize of protein content. The reason why Sanlu used melamine into powder was maintain its top sales volume and best profit all around China. It had caused four death and 6244 confirmed cases up to September 18th 2008, due to a poisonous chemical melamine which can lead to kidney stones especially among babies in powders. And after that Chinese consumers refused to buy domestic milk powder for a long time. The leader corporation, Sanlu, almost devastated whole industry. Therefore, egoism behavior from Sanlu incurred discontent from consumers which directly caused the bankrupt in 2008. The incident expounded that big company which fulfilled product quantity duty, consumer’s responsibility and also social responsibility unable to indulge consequentialist to fight for maximizing the profit. Moreover, bankrupt of big corporation induce large amount of workers lost their jobs which led social discontent and social instability.
Large corporations should contemplate their own behaviour and activities before adopting them to ensure both industry and social code of ethics are adhere to especially one relating to customers.
In recent years, there have been many incidents referring to bad behaviours in China. Some of these incidents include Sanlu melamine milk, illegal cooking-oil,toxic capsule and so on. Therefore the food industry is not taken into account for me. It is proper to say that there is complex relationship between ethical business and interest in food industry which is determined by these factors:
First, generally, food industry unable to receive large amount of money than the other industry. For that matter where it comes to maximum profit through increase in volume of their product. Meanwhile, it is likely that unethical behaviour has been taken.
Second, for the tendency of unethical behaviour in the Chinese food industry where occurs high competition. Due to that, companies try to cut cost for maintaining profits. Some people even claim that if company disobey moral, they can earn; if they obey the order, will suffer from lost.
Thirdly, to maintain constant supply of good products to the market, an increase in demand forces company resort to different measures to keep up with measuring demand such adulteration.
Corporations are very powerful that lead the improvement, innovation and revolution around the world. And ethical behaviour played an substantial role among corporations management. In modern society, as far as I concerned seeking ethical behaviour is better than blindly chase maximum profit which can make our society concord and stability.