Group Profile v Goals and Objectives 3 v Group Locations 4 v Group Structure 5 v Company History 6 v Chairman’s Statement 8 v Corporate Governance 10 v Auditor’s Report 15 v Annual Financial Statements 16 v Operating Costs 24 v Financial Highlights 25 v Ratio Analysis 26 v Efficiency 27 v Risk Analysis 28 OBJECTIVES Our medium term business objectives are to secure as much of the Taxi market from which we can expand the South African operation into other related segments. GOALS Apple commuters will aspire to achieve the following key targets over the next three years: . Increase our installed base and secure our market position. Improve our service offering and implement systems and controls to measure our performance.
Improve on our profitability. Implement a Key Account Management structure. Improve staff training on all levels in line with BEE and labour law requirements. GROUP LOCATIONS Below is a map of the areas represented by Apple commuters. The red indicates currently supported areas whereas the black indicates potential expansion points.